The Master of Business Administration in marketing program is designed for those students that are already working in various aspects of business including sales, advertising, marketing or retail management positions. The program builds on the students existing knowledge and areas of expertise to customize a Master of Business Administration degree that will meet the student's needs. Graduates will typically move into department supervisor or director positions, or may become marketing consultants or advisors, depending on the field of interest.
Courses will typically included advanced classes in market theory, researching, analyzing and interpreting market trends, global or international markets, technology in marketing as well as financial management, budget planning and development of marketing goals and campaigns. In addition students will develop an understanding of consumer behavior, brand loyalties and supply and distribution logistics as they apply to marketing and production issues and challenges.