The degree in the Master of Business Administration in marketing program is ideal for those students that wish to master the advanced knowledge, skills and marketing strategies required to become senior managers, consultants and project managers for all types of business, companies and organizations. The course of study will provide those already working in the area with more specialized and advanced training to meet the dynamic demands of marketing internationally and local using the internet and technology.
Students in the program of study will also complete courses in international business and marketing, identification and marketing to target groups and new markets, development of creative marketing strategies and implementation, coordination and evaluation of marketing programs. In addition advanced level programs in financial planning and budget management, project coordination and management and business management will also be addressed. Students will have the opportunity to work with technology and software systems currently being used in marketing and international business as well aslo complete hands-on an practical projects to apply their learning to real world situations within the marketing field.