At Cardean University, the graduate certificate in marketing program provides students with the advanced skills and knowledge required to maximize and enhance their promotion, strategy and sales knowledge. Skilled, dedicated, creative marketing professionals with new sales techniques and fresh ideas are sought after in the marketing business field, as most businesses require these professionals to convince buyers to purchase their products.
Required courses in the marketing program include International Marketing, Principles of Internet Marketing, Managing Innovation, Implementing Marketing Strategy, and Managerial Marketing. Some of the other course studies are customer relations, business management, sales, communication, and basic and advanced marketing. With advanced knowledge in marketing, students are able to set their professional career path towards areas such as communications, marketing, advertising, international corporate marketing, and sales. Other students choose to further their education in specialized marketing areas such as e-commerce marketing or international marketing.