- School: National American University
- Degree: Bachelors
- Subject: Marketing
- Request more information »
The Bachelor of Science in business administration with a emphasis on marketing from North American University Online is designed to allow students to understand both the theoretical knowledge as well as the practical applications in developing, designing, implementing and evaluating a marketing campaign or program for business of any size. Emphasis is placed on data driven assessments and quantitative analysis in decision making and problem solving issues with regards to marketing or other areas of business management.
Courses in the program will also includes areas of study such as international business and global marketing strategies, economic and political issues in marketing and business, staffing management and project coordination, technology, web applications for marketing and business and e-commerce and e-business options and future trends. Students will also learn how to research markets and prepare risk analysis and cost analysis for marketing programs.