Advertising is used to help companies sell goods and services to the public. There are many ways to advertise using print media, the internet, television, and radio. Many companies incorporate these methods into their advertising campaigns. Those who work in advertising create campaigns, monitor how well the public responds to these campaigns, and works to improve corporate images, and emphasize branding. Students will learn how to devise advertising campaigns and analyze data while earning their degree.
Courses students will have to complete include advertising and marketing, data analysis, public relations, and business management. There are many opportunities for employment including advertising firms, corporate advertising departments, non-profit organizations, and government agencies. Advertising is a highly competitive field, so those who have the proper training will be able to find employment and excel in their career as advertising executives and project managers.