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Bachelor of Business Administration – Marketing Degree from American InterContinental University - College

Bachelor of Business Administration – Marketing from American InterContinental University

Marketing is an integral part of building a business. Students who want to go into marketing will need skills that will allow them to design marketing campaigns, work with others on group projects, and communicate with many types of people. Marketing firms, departments, and other organizations are always looking for creative talent that can complete projects on time so companies will be able to benefit from marketing materials produced. Students will also have to learn how to forecast marketing trends, know which trends to use and which to avoid, and learn how to work with different departments including sales, finance, and human resources.

Courses include fundamentals of marketing, internet marketing, public relations, consumerism, and data analysis. Understanding what consumers want and need are essential in being able to sell goods and services. Students will study case studies that will teach them how to forecast trends and use them to a company’s advantage.

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