- School: Jones International University
- Degree: Bachelors
- Subject: Sales and Marketing
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Students who want to start a career in sales and marketing management will need to understand why consumers make purchases and how to market products and services so they are appealing. Throughout this degree program, students will learn how to analyze target groups of people, develop marketing materials that will entice and inform, and manage others in developing and designing print and internet marketing materials. There are many industries that need sales and marketing managers that will guide sales people and marketing groups to be successful in selling goods and services to the public.
Courses include marketing, cost analysis, project management, data analysis, time management, and team communication. After graduation, students will be able to find employment in various companies as department leaders, group leaders, or marketing strategists. Students will find a career in sales and marketing to be a challenging and rewarding experience.