- School: Jones International University
- Degree: Bachelors
- Subject: Sales and Marketing
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Many large and small companies rely on sales and marketing departments in order to maintain profits and expand brand exposure. Students who want to pursue a career in this field will need to understand how consumerism works and how to persuade consumers to buy products through marketing campaigns and branding. The skills needed in order to be successful include leadership, project management, creativity, and an understanding of how consumers think and react to certain campaigns and sales pitches.
This specialization gives you edge in providing both a broad knowledge and practical experience in sales and marketing. In addition it also has you look at theory and techniques that fall into accordance with a comprehensive foundation in business communications. Students who want to be able to sell products and concepts effectively must understand how to approach different groups in order to appeal to their emotional senses, intellect, and social responsibility. Students should be able to find employment in various industries, advertising agencies, government agencies, and non-profit organizations, upon completing their degree.