Marketing is a competitive field that requires those who have an in-depth understanding of how consumers make purchases, how to display products and information, and how to connect with consumers so they will buy what is offered. Students will study case reports, and corporate portfolios to get a better understanding of the types of marketing campaigns they will have to develop, design, and launch when they work for a mid-size to large company. Students will be able to find employment in various industries and will be able to lead others when the time comes.
Courses that students will have to complete in order to earn their degree include business management, advertising and media, internet advertising, consumer psychology, and finance. Understanding how much ad campaigns can cost and being able to produce budgets is a huge part of most marketing departments. Being able to forecast potential profit, understand current trends, and analyze data from previous campaigns will help students succeed in their field.