Graduates of a course of study in advertising will be well prepared to enter this fast paced and dynamic career. Graduates of advertising programs may find work as advertising managers, sales representatives, creative writers, web designers, or marketing specialists. Many advertising professionals work on a contract basis while others may be employed full-time by one agency or company. Advertising graduates may also work directly with specific types of media such as internet web designers, television commercials and advertisement, radio or written or printed advertising media. Students will study all types of advertising but will also be given the opportunity to focus on more specific issues as they progress through their education.
Students in the advertising program will complete courses in communication, design, product development, human behavior, psychology, marketing strategies and trends, international business, creative concepts and multimedia presentation and techniques in advertising. The importance of new technology including web-based sales and e-commerce will be addressed throughout the program. The basis of the program will also include working in team environments, project management and coordination as well as effective communication, problem solving and leadership skills and techniques. Emphasis will be placed on computer software programs and use of the internet in the current business market.
One of the biggest focuses in the program is to help students understand the various aspects of human behavior that make effective marketing strategies. Issues on market research, trends in international and national marketing will be discussed and reviewed throughout the program. Business classes such as management, finance, project coordination and leadership are all complimentary courses to a program in advertising. Most students will complete additional training in business management to enhance their ability to develop and expand on advertising campaigns.
Bachelors Programs
Bachelor of Science in Advertising from The Art Institute Online
Advertising is used to help companies sell goods and services to the public. There are many ways to advertise using print media, the internet, television, and radio. Many companies incorporate these methods into their advertising campaigns. Those who… Additional Information »
Bachelor of Science in Advertising Management from Bellevue University
Students participating in this program will learn about all aspects of advertising and how to manage each step in the process, from generating copy to targeting the right demographic to turning a creative campaign into a profitable marketing strategy.… Additional Information »
Masters Programs
MA in Communication Arts-Advertising and Public Relations from Cardean University
An MA in Communication Arts in Advertising and Public Relations is for students wanting to acquire advanced skills and understanding by developing highly persuasive, effective communication. The advertising and public relations program focuses on… Additional Information »
MA in Communication Arts - Advertising and Public Relations from Ellis MBA Program
A Master of Arts in Communication Arts program, specializing in advertising and public relations, incorporates intelligent theoretical principles of cultural studies, aesthetic design, and research to achieve highly effective and pragmatic professional… Additional Information »
View the following Business, Marketing, Management & Business Administration subjects:
- Accounting
- Advertising
- Applied Management
- Business Administration
- Business Professional Studies
- Communication Studies
- Communications, Telecommunications, Journalism, & Media
- Construction Management
- E-Commerce & E-Business
- Entrepreneurship
- Finance
- Financial Management
- International Business
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- Leadership
- Management
- Management Accounting
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- Marketing Management
- Nonprofit Management
- Organizational Leadership
- Organizational Management
- Project Management
- Public Administration
- Public Policy
- Public Relations
- Restaurant & Culinary
- Sales and Marketing
- Sports Management
- Supply Chain Management
- Taxation
- Tourism & Hospitality
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