An MA in Communication Arts in Advertising and Public Relations is for students wanting to acquire advanced skills and understanding by developing highly persuasive, effective communication. The advertising and public relations program focuses on advanced practical techniques, current research findings, and prevailing communication theories. Focused, highly competent students will be recognized for their ability to effectively lead others, and execute and develop productive communication programs.
The objective of the communication arts in advertising and public relations program is to incorporate research, cultural studies, writing, and theory in reporting, along with demonstrating their concrete project skills. Students take theoretical and practical courses that let them build a professional portfolio, which is complete and diverse. Some of the courses this thirty-six hour program includes are Advertising Copywriting, Writing for Public Relations, and Media Research. Graduate students often pursue careers in public relations, advertising or public relations.