The graduate certificate in marketing program from Ellis MBA prepares students for careers involving product promotion, marketing strategy, customer retention, product development, advanced skills in sales, and customer satisfaction. In the marketing program, the fundamental focus to success is communication and public relations. In today's business world, professionals with marketing skills are very important, as many businesses and companies would have few sales without a knowledgeable marketing professional. In the marketing program, some of the courses and topics in the marketing program include sales, customer relations, communication, marketing basics, and business management.
Students with a graduate certificate in marketing often accept positions as marketing directors, sales managers, and advertising directors while other students choose to continue their education or specialize in international marketing or other marketing specialties. The job outlook for marketing professionals remains positive, as most businesses require the services of qualified, knowledgeable marketers.