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Executive Certificate in International Marketing from Thunderbird School of Global Management
- School: Thunderbird School of Global Management
- Degree: Certificate
- Subject: Marketing
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Students in this program learn how to apply basic marketing principles to the unique needs and demands of a global marketplace. Topics covered include formulating effective branding techniques, generating culturally sensitive marketing campaigns and understanding the role of marketing manager in a global context. Courses include Global Marketing Strategies, Global Marketing Management and Global Brand Management.