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BS in Marketing from Upper Iowa University

The Bachelor of Science in marketing from Upper Iowa University is designed to give students a strong foundation in understanding, evaluating and analyzing the global market trends that affect every type of business, no matter what its size. The course will focus on real, current market conditions as well as a historical basis in understanding trends as the world economy has become less localized and more globalized. Students will use the latest in technology to research, monitor and evaluate the constantly changing market conditions and make the best possible decisions for short and long term strategic planning.

Courses will focus on developing research skills, learning how to monitor the markets using specific market indicators, evaluating trends, risk analysis and assessment of markets as well as global businesses and the impact of politics and macro economics on the current world market.

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