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BS in Marketing from University of Maryland College Park

There are many different factors that affect the global markets daily, but typically these follow trends and relatively predictable patterns. The Bachelor of Science in marketing allows students to gain a fundamental understanding of these changing market trends as well as some of the factors that bring about the change. The course is designed to focus on global and international markets and their impact on the smaller, local markets as well as on advertising, promotions and sales internationally. Students will find practical application of the knowledge learned in this program in any type of business, government agency or nonprofit organization.

Within the Bachelor of Science in marketing program students will complete course work in current technology in market monitoring, communications, marketing strategies, market dynamics and trends, global and international business, consumer trends and business ethics and legal considerations in marketing.

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