BS in Business - Marketing from University of Phoenix Online
- School: University of Phoenix Online
- Degree: Bachelors
- Subject: Marketing
- Request more information »
The main focus of the Bachelor of Science in business in marketing program is to train graduates to enter the dynamic and fast paced world of marketing and sales. Students will learn both the theoretical aspects as well as the practical considerations in both working within the marketing field as well as operating as a manager. Courses will focus on effective communication skills, the ability to market products to the customer base as well as understanding and developing market strategies and conducting market research.
Topics in the program will also include the use of technology in marketing, e-commerce and e-business, financial planning, product pricing, strategic planning and legal issues with regards to marketing various types of products and services. Students will have opportunities to study the global market, learn about international business and marketing and learn how to monitor market trends with regards to consumer spending and behavior.