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BS in Business Administration : Major in Marketing Management from

A career in management in marketing or sales at a retail, business or wholesale level can benefit from the practical and theoretical skills and knowledge obtained through a Bachelor of Science in business administration with a major in marketing and sales. Since this area is key to business success and growth, there is always a high demand for successful sales and marketing professionals and managers. Graduates will typically enter the workforce at entry level management positions but can rapidly move up through the business to upper level management positions using the skills and strategies developed through the program.

Students will learn the theory behind successful sales and marketing campaigns, how to analysis and assess the overall impact of a marketing plan, budget and financial planning for marketing, motivating sales staff and marketers as well as how to coordinate large local, national or international market campaigns and sales groups or projects.

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