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BBA in Marketing from

Marketing is one of the most important aspects of most businesses and companies for without effective and successful marketing strategies the company would simply not exist. A Bachelor of Business Administration in marketing is designed to allow graduates to understand all the fundamental concepts of marketing including designing campaigns, implementing market strategies, completing market analysis and monitoring and analyzing the success of marketing strategies.

Students in the BBA in marketing will complete courses in human behavior, consumer trends, market research and analysis, evaluation of market campaigns, goal setting, strategic planning, supply chain management and overall assessment and analysis of marketing strategies. In addition courses in international business, e-commerce, web design, communications, psychology and the use of current technology in market are often taken as electives.

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