Learning how to understand consumer trends, judge how effective a marketing campaign will be, and being able to launch it successfully are skills students will learn while enrolled in this degree program. Marketing is a competitive career that requires the knowledge of old and new marketing techniques. Working with others, either within groups or leading them, students will have to make creative and business decisions that will affect marketing campaigns and the direction they take. There are many positions available for those who want to work in marketing. From small to large corporations, government agencies, and non-profit organizations, students will be able to find a position that matches their talent and drive.
Courses include marketing, data analysis, product management, direct marketing, internet marketing, computer applications, project management, and human relations. Those who want to design, develop, and launch marketing concepts for clients or corporations will benefit from the courses offered in this degree program.