Marketing departments are becoming more common in small and large companies because they provide materials about goods and services in order to entice consumers into purchasing from the company. Marketing materials, internet marketing, and advertising are all used to introduce products and services to the public. Those who work in marketing departments design, develop, and implement advertising campaigns, analyze existing campaigns to make changes, and create budgets to follow. Students who want to work in marketing should complete a degree program in marketing in order to learn how to design marketing campaign and work in groups.
Courses students will need to complete include marketing, internet marketing, project management, print media, consumer psychology, and market forecasting. Students will study past marketing campaigns, case studies, and current marketing campaigns in order to get an idea of how they are created and implemented.