Bachelor of Arts in Business Communications – Sales and Marketing from Jones International University
- School: Jones International University
- Degree: Bachelors
- Subject: Sales and Marketing
- Request more information »
Many large and small companies rely on sales and marketing departments in order to maintain profits and expand brand exposure. Students who want to pursue a career in this field will need to understand how consumerism works and how to persuade consumers to buy products through marketing campaigns and branding. The skills needed in order to be successful include leadership, project management, creativity, and an understanding of how consumers think and react to certain campaigns and sales pitches.
Courses include marketing analysis, project management, internet marketing and print marketing, finance, and public speaking. Students who want to be able to sell products and concepts effectively must understand how to approach different groups in order to appeal to their emotional senses, intellect, and social responsibility. Students will be able to find employment in various industries, advertising agencies, government agencies, and non-profit organizations.
Search Online Degrees
1. Choose a degree level:
2. Choose a category:
3. Choose a subject:
